Authentic Extra Virgin Olive Oil Is Truly Liquid Gold
Posted by Ruth Mercurio, Professional Olive Oil & Wine Taster on 18th Jun 2021
Authentic Extra Virgin Olive Oil
Few
products have kept their process of harvesting and production through ages like
olive oil. Besides, unlike many fruit trees, olive trees can have a life of
more than one thousand years. Each olive contains liquid gold that is a delight
to our palates and a tremendous boost to our health. However, its precious
golden liquid has given rise to a shady market that has tried -and unfortunately,
succeeded- to make a profit from selling poor quality or even found olive oil.
Therefore, in this article, we will help you find out the process that creates
true extra virgin olive oil so you can buy
EVOO that is both authentic and fresh.
What is Extra Virgin Olive
Oil?
The origin
of the word olive tells us much about its meaning and process. In Spanish, the
word for oil is "aceite," which comes originally from the word
"azzáyt," which means juice of the olive in Arabic. Hence, olive oil
is precisely that: fresh, unadulterated juice from olives. Moreover, just as
when you buy
EVOO from WE OLIVE, olives are
hand-picked with extreme care to proceed to the oil extraction. However, for it
to remain an extra virgin, both the
extraction and the pressing process
are done with exceptional care and precision, so no chemicals and heat affect
its essence.
Additionally,
when you buy
EVOO from WE OLIVE, you can be
sure it comes from local producers in California who adhere to the
early harvest method. Does that make any
difference? Indeed it does! Unlike fruit that needs to ripen to provide optimal
nutrients, olives harvested early in the year might be harder to press for oil,
but they contain the highest amount of nutrients. In fact, the earlier the
harvest, the more concentration of Polyphenol that olives will contain, which
provides extraordinary health benefits. Plus, it will have a strong,
distinctive flavor equivalent to higher quality.
Location of Harvesting and
Production Matters
As we all
know, it's better to consume fresh fruit juice as soon as it's extracted.
Similarly, you will enjoy its fantastic benefits when you buy
EVOO if it has been recently harvested. In fact,
experts say that extra virgin olive oil is better to be consumed within one
year. Thus, when extra virgin olive oil comes from local California producers,
it reduces the time that is transported from fields, to the store and to your
pantry.
The rule of thumb for authentic
extra virgin olive oil is "if it comes from the olive to the press and
from the press to your plates."
There is
another significant advantage of getting extra virgin olive oil from
California olives. Olive trees thrive at places with
similar climates and soils as the Mediterranean region. Thus, California is
perfect for providing such conditions as it has long dry summers and mild
winters. As a result, our
local producers hand-pick the olives in a wide
variety, about 350 types. Indeed, they are extraordinary craftsmen and women
who are also stewards of olive trees that go on to live for several generations.
We can
confidently say that:
Extra Virgin Olive Oil found a new
home in California.
At
WE
OLIVE
, it's our privilege to support and work together with these producers
to offer our customers an endless variety of flavors that enrich our every
meal. Certainly, you will find delight in experiencing flavors that go from
buttery to bold and range from subtle to intense.
WE OLIVE Is Extra Virgin
Certified by California Olive Oil Council
Currently,
the United States is the world's third-largest consumer of olive oil. However,
local government agencies have no laws or requirements to ensure that the
brands with extra virgin olive oil labels are, in fact, authentic. Moreover, a
recent report and research broadcasted at 60 Minutes showed that as much as 70%
of olive oil sold in the US is likely a fake.
Fortunately,
the California Olive Oil Council provides consumers the guarantee that the EVOO
they are consuming with their certificate follows a rigorous process for every
harvest and process. For example, they perform a chemical analysis that tests criteria
for EVOO, including acidity levels. Additionally, a panel of top-of-the-world
olive oil experts tastes its authenticity to provide the extra virgin olive oil
certificate.
Therefore,
when you see the COOC seal, you can rest assured that you are, in fact, getting
unadulterated extra virgin olive oil produced by the local California
producers. Hence, all of them have followed all the requirements and ancient
processes as stated earlier in this article. As a result, we are proud to have
all our extra virgin olive oils certified by the California Olive Oil Council
at
WE OLIVE.
How to shop for authentic
EVOO and store it at home
Clearly,
when you are going to buy
EVOO and see the California Olive Oil
Council (COOC) seal, it is a guarantee for the reasons mentioned above. But
what else can you do to ensure you are buying authentic EVOO? Another factor
contributing to the freshness of olive oil is light. Thus, a bottle containing
genuine olive oil will be dark. Hence, if you see a brand selling "extra
virgin olive oil" in a clear bottle, the odds are it is
not really authentic, and if in the case it were, such a
presentation doesn't ensure that olive oil will keep its remarkable natural
properties.
Furthermore,
once you have bought authentic extra virgin olive oil such as WE OLIVE, it's
crucial that you minimize its exposure to heat, air, and light. Therefore, we
cannot stress enough the fact that EVOO should not be kept close to your stove.
Besides, it's highly recommended to consume it all within six months after
opening an EVOO bottle. If you follow these tips and recommendations, you will
have the confidence that you are truly enjoying its outstanding
health benefits and exceptional
flavor
. Indeed, you
will experience the joy of
Authentic Extra Virgin Olive Oil, the True
Liquid Gold.
Shop today to
enjoy the full experience of EVOO through
WE OLIVE olive oil store!